INGROVÁ, A. Shopping behaviour of consumers with physical disabilities in Brno. Di-ploma thesis. Brno: Mendel University, 2019. This diploma thesis focuses on shopping behaviour of consumers with physical disabilities in Brno. The aim of this thesis is to set some recommendations for shops and retailers in Brno. These recommendations can help improve shopping conditions and situation for physically disabled consumers and make their pur-chase easier and more pleasant. For this purpose, it was necessary to characterise the buying behaviour, to identify factors, which affect physically disabled consum-ers during shopping and to identify problems and obstacles encountered during purchasing process. Individual in-depth interviews with physically disabled peo-ple (nr = 24) and observation (np = 4) were used to investigate shopping behav-iour. Based on the results, it was found the biggest obstacles for the handicapped are a height of shelfs and a cash desk, a queue, barriers and obstacles in the aisle and occupied parking places for handicapped. The special cash desk for handi-capped and other disadvantage groups, reaching device and the control of parking lot are the main solutions for these obstacles.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429011 |
| Date | January 2019 |
| Creators | Ingrová, Aneta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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