The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on relationships. The purpose of this thesis is to identify how a network marketing company establishes and maintains relationships with independent product consultants (IPC). This study was conducted by interviewing seven IPCs from the network marketing company Tahitian Noni International (TNI). The investigation shows that the main reasons for joining are either the business opportunity or the product. The relationship is maintained through various communication channels.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-9458 |
| Date | January 2008 |
| Creators | Bråneryd, Camilla, Friberg, Tobias |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen, Uppsala universitet, Företagsekonomiska institutionen, Uppsala : Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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