En Lima Metropolitana vemos que, la adquisición y adopción de mascotas en la
Zona 7 de Lima Metropolitana de los segmentos A y B, quienes ven en sus mascotas un
miembro de su familia, requiriendo cuidados especiales y asegurando su bienestar. En ese
sentido, los negocios dedicados a brindar servicios y productos a mascotas se han
multiplicado. Debido al estilo de vida de sus dueños, muchas veces las mascotas no tienen
donde quedarse cuando estos se ausentan, pues no los pueden llevar consigo ni dejar en
alguna casa o guardería. En dicho contexto, se ve la necesidad de proponer un proyecto de
negocio que brinde dichos servicios de alojamiento y de guardería.
Por ello, con la idea de negocio propuesta se ha buscado materializarla a través de
diversas etapas. Primero, se ha desarrollado una estrategia hacia el cliente. Con herramientas
como la construcción del perfil del cliente, encuestas e investigación, visibilizando la
importancia de brindar un buen servicio al dueño de la mascota. Segundo, se ha desarrollado
una estrategia de servicio, mediante una investigación de las ofertas actuales, la propuesta de
valor del negocio dirigido a la sostenibilidad social y ambiental, así como las facilidades de
pago, atención al cliente y distancia. Tercero, se ha desarrollado una estrategia comercial
mediante un análisis de la viabilidad financiera para poder ver si es sostenible el plantear una
rentabilidad de dicho negocio.
En ese sentido, el presente trabajo presenta una investigación profunda de
propuesta de negocio innovadora y factible, que busca no solo su éxito económico sino
también cambiar la percepción de la sostenibilidad. / In Metropolitan Lima, the acquisition and adoption of pets by the B and C
socioeconomic sectors, who see their pet as a member of their family, which requires special
care and must ensure their welfare, is growing. In this sense, businesses dedicated to
providing services and products for pets have multiplied in the city. Due to the lifestyle of
their owners, many times pets have nowhere to stay, since they cannot take them with them
or leave them in a house or dog daycare center because the ones they are waiting for are far
from their economic reach and distance. In this context, it is necessary to propose a business
project that provides such dog boarding and daycare services to these sectors that are not
absorbed by the current market.
Therefore, the business idea has been sought to materialize through several stages.
First, a customer-focused strategy has been developed. With tools such as the construction of
a client profile, surveys and research, the importance of providing a good service to the pet
owner, who, although he/she does not receive the services directly, is the one who qualifies
and pays for them, has been made visible. Second, a service strategy has been developed,
through an investigation of the current offers, the value proposition of the business aimed at
social and environmental sustainability, as well as payment facilities, customer service and
distance. Third, a commercial strategy has been developed through an analysis of the
financial viability to be able to sustain whether it is sustainable to propose a profitability of
such business.
In this sense, this paper presents an in-depth research on an innovative business
proposal that seeks not only its economic success and to meet a demand, but also to change
the perception of sustainability within the pet business.
| Identifer | oai:union.ndltd.org:PUCP/oai:tesis.pucp.edu.pe:20.500.12404/26058 |
| Date | 27 September 2023 |
| Creators | Beltrán Tupac Yupanqui, Juan Pablo, García Rodríguez, Danilo Genaro, Palacios Córdova, Karin Juneth, Riveros Pérez, Lizzy Milagros |
| Contributors | Sánchez Paredes, Sandro Alberto |
| Publisher | Pontificia Universidad Católica del Perú, PE |
| Source Sets | Pontificia Universidad Católica del Perú |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Format | application/pdf, application/pdf |
| Rights | info:eu-repo/semantics/openAccess, http://creativecommons.org/licenses/by-nc-nd/2.5/pe/ |
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