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Value Lies within the Eye of the Beholder : A Qualitative Study on How Venture Capitalists Perceive New Ventures’ Storytelling as a Marketing Strategy

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1. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-202358

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:su-202358
Date	January 2021
Creators	Murphy, Sofie, Sidén, Bodil, Fredriksson, Josefine
Publisher	Stockholms universitet, Företagsekonomiska institutionen
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess