<p><strong><em>Title</em></strong> SpotBox: The Concept Development of a Digital Jukebox</p><p> </p><p><strong><em>Authors</em></strong> Guilherme Gomes & Pauline Droz</p><p> </p><p><strong><em>Supervisor</em></strong> Jean-Charles Languilaire</p><p> </p><p><strong><em>Level</em></strong> Bachelor Thesis in Business Administration, Marketing</p><p> </p><p><strong><em>Key words</em></strong> Marketing, Concept Development, New-Product Development, NPD, Jukebox, Music, Spotify, Customer-Oriented business,Live streaming, mp3, Customer-Oriented Music System.</p><p> </p><p><strong><em>Purpose</em></strong> To Turn the new-product idea of the digital jukebox called SpotBox into a product concept.</p><p> </p><p><strong><em>Method</em></strong> In the method we explain the process to develop our concept. Based in three phases, we started by combining secondary data and primary data through a focus group in order to understand better the potential consumers of our product, then personal interviews are made with our customers and the technical requirements are measured in the end through an interview.</p><p> </p><p><strong><em>Theoretical framework</em></strong> Kotler´s and Cooper´s approach about New-Product Development are first introduced. Then the Concept Development theories of both authors are explained which allow us in a last paragraph to build and present our own approach of the process of concept development.</p><p> </p><p><strong><em>Conclusions</em></strong> The SpotBox concept developed through this work is presented and explained in detail: A digital jukebox in a futuristic shape which allows users to share, listen and program songs in a new, convenient and exciting way, giving to the music market a new customer-oriented dimension.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-4924 |
| Date | January 2010 |
| Creators | Droz, Pauline, Gomes, Guilherme |
| Publisher | Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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