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Research of Market Competition and Media Diversity - An empirical study for front page of China Times, United Daily News and Liberty Times before and after Appledaily Newspaper published

Since Appledaily News had been published in Taiwan in 2003, it made a huge impact in news industry in Taiwan. The research studies in confronting Appledaily News which has been published in Taiwan, and what kind of effect has happened in China Times, United Daily News and Liberty Times when they compete with one another. The research uses the content analysis to analyze whether or not this competition will make the front page of a newspaper become more diverse in News industry. Otherwise, the research also wants to find out whether or not the diversity of Appledaily News is better than other Newspapers.
According to this research, the competition of newspaper industry is eminent positive correlated with the news subject on the front page of a newspaper, and also with the diversity of the source. So China Times¡BUnited Daily News and Liberty Times in competition period are more diversity in the news subject on the front page of a newspaper and the source than oligopoly period. In addition, Appledaily is more diversity in the same measure than China Times, United Daily News and Liberty Times.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0802105-144352
Date02 August 2005
CreatorsPai, Shih-Yu
ContributorsYa-Ching. Lee., none, none
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802105-144352
Rightswithheld, Copyright information available at source archive

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