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The impact of market-driven journalism on an elite newspaper: a case study of Ming Pao.

by Tiong Chong Wong. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 92-97). / Abstracts in English and Chinese. / Acknowledgements --- p.1 / Abstracts --- p.2 / Chapter Chapter 1: --- Introduction --- p.3 / Research problem / Definitions / "Questions, methodology and research" / Chapter Chapter 2: --- Theoretical framework and concepts --- p.12 / Media ecology and competition / Forces of market-driven journalism / Environmental change and organizational change / Chapter Chapter 3: --- The changing ecology and pressures on Ming Pao --- p.26 / Price war and its effect on ecological balance of newspaper industry / The location and pressures on Ming Pao / Sources of pressures / Chapter Chapter 4: --- The impact on Ming Pao and its response (I) : An analysis of change of style and content --- p.45 / Objective and methodology / Results of sampling survey on selection of news topics / Close-up analysis of page layouts and content / Some typical layout of pages as illustrations / Chapter Chapter 5: --- The impact on Ming Pao and Its Response (II): Organizational change and strategic management --- p.57 / Marketing strategy and product improvement / The changes and permanence in the news room / The real effect of inter-organizational pressure / Newsroom control and interactions / Resistance and constraints to change / Chapter Chapter 6: --- Conclusions and discussions --- p.77 / Media behavior during environmental change / Pattern of ecological constraints on media performance / Organizational resistances to dramatic change of an established newspa / Social-political foundation of news / Theoretical reflection and limitation

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323369
Date January 2001
ContributorsTiong, Chong Wong., Chinese University of Hong Kong Graduate School. Division of Communication.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 97 leaves ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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