Title: Swedish companies and Russia just changed their relationship status to “It is complicated” - A multi-case study about how Swedish B2B companies change commitments towards the turbulent Russian market to remain resilient Authors: Hannes von Dahn & Viktor Jakobsson Supervisor: Niklas Åkerman Examiner: Susanne Sandberg Course: Business Administration III - Degree Project with specialization in International Business (Bachelor) Problem: The sanctions against Russia and the decline of the oil price have created a complex situation. As a result of this the Swedish export dropped with 50% in just one year. This calls for research concerning how Swedish companies, changes their commitments in order to remain resilient on the turbulent Russian market. Purpose: This study intends to study how Swedish B2B companies change their commitments concerning tangible resources, intangible resources and operation mode, to remain resilient in the Russian market. Research Question: How do Swedish B2B companies change commitments to remain resilient in the turbulent Russian market? Methodology: This is a qualitative study, which is following a deductive approach. The research is a multi-case study consisting of four case companies. Conclusion: Swedish B2B companies change their commitments to remain resilient in the turbulent Russian market. The result of this study shows that intangible commitments are both increased and decreased. Tangible commitments meanwhile, are decreased or put on hold, while changes concerning operation modes required less uncertain futures before being conducted.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-54023 |
| Date | January 2016 |
| Creators | Jakobsson, Viktor, von Dahn, Hannes |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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