This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc279180 |
| Date | 05 1900 |
| Creators | Barton, Mica Waggoner |
| Contributors | DeLoach, Mark B. (Mark Benson), Raign, Kathryn Rosser, Cawyer, Carol |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iv, 90 leaves : ill., Text |
| Coverage | United States |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Barton, Mica Waggoner |
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