Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

Description

The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. Further, this project aims to contribute to the development of new knowledge regarding the online marketing strategies in the outbound tourism market.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29412

Tags

tour operators

marketing strategy

online communications

tourism

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-29412
Date	January 2015
Creators	Thorbecke, Lysa, Britos, thomas
Publisher	Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess