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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategiesThorbecke, Lysa, Britos, thomas January 2015 (has links)
The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. Further, this project aims to contribute to the development of new knowledge regarding the online marketing strategies in the outbound tourism market.
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La diffusion d'archives à l'aide des technologies du Web 2.0 : le cas du Musée McCordRoy, Sophie 02 1900 (has links)
Ce mémoire explore le concept de diffusion des archives à l’ère du Web 2.0. Dans le contexte nord-américain, la diffusion en archivistique englobe les aspects de promotion, de mise en valeur et de communication des archives. Le Web 2.0 offre un potentiel très intéressant pour la diffusion d’archives. Ce moyen de diffusion est défini comme étant un ensemble de principes et de technologies qui crée et facilite l’interaction entre plusieurs individus. Peu d’études ont été menées sur la diffusion des archives à l’ère du Web 2.0, c’est pourquoi notre recherche s’est intéressée à un milieu qui a intégré le Web 2.0 afin d’instaurer un dialogue avec ses usagers, connus et potentiels, pour exploiter ses archives et augmenter sa visibilité, soit le Musée McCord. Dans cette étude de cas simple certains membres du personnel du Musée McCord ont été rencontrés, afin de découvrir les motivations de l’institution à se lancer dans l’utilisation d’outils issus de ces technologies. De plus, l’étude a permis d’observer quels outils ont été choisis, comment et pourquoi. Ensuite, les avantages et les désavantages de cette nouvelle utilisation ont été mis en lumière. Enfin, les étapes de la mise en place d’outils du Web 2.0 sont exposées. / This master thesis explores the concept of archival dissemination in the Web 2.0 era. In the North American context, dissemination from an archival perspective includes the promotion, valorization and communication of archives. Web 2.0 represents new and interesting opportunites for dissemination as it facilitates interactions among individuals. As few studies examined this question, we were interested in studying an organisation where Web 2.0 platforms had been integrated to establish a dialog with their known and potential users, in order to enhance the exploitation of their archives as well as to increase their visibility. In this case study of the McCord Museum of Canadian History, we interviewed members of the personnel involved in the implementation of Web 2.0 platforms to discover the motivations behind the adoption of those technologies, as well as to describe the selected tools and the way they were implemented. The advantages and disadvantages of these new dissemination plateforms were highlighted. In conclusion, we propose guidelines to successfully implement Web 2.0 tools.
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La diffusion d'archives à l'aide des technologies du Web 2.0 : le cas du Musée McCordRoy, Sophie 02 1900 (has links)
Ce mémoire explore le concept de diffusion des archives à l’ère du Web 2.0. Dans le contexte nord-américain, la diffusion en archivistique englobe les aspects de promotion, de mise en valeur et de communication des archives. Le Web 2.0 offre un potentiel très intéressant pour la diffusion d’archives. Ce moyen de diffusion est défini comme étant un ensemble de principes et de technologies qui crée et facilite l’interaction entre plusieurs individus. Peu d’études ont été menées sur la diffusion des archives à l’ère du Web 2.0, c’est pourquoi notre recherche s’est intéressée à un milieu qui a intégré le Web 2.0 afin d’instaurer un dialogue avec ses usagers, connus et potentiels, pour exploiter ses archives et augmenter sa visibilité, soit le Musée McCord. Dans cette étude de cas simple certains membres du personnel du Musée McCord ont été rencontrés, afin de découvrir les motivations de l’institution à se lancer dans l’utilisation d’outils issus de ces technologies. De plus, l’étude a permis d’observer quels outils ont été choisis, comment et pourquoi. Ensuite, les avantages et les désavantages de cette nouvelle utilisation ont été mis en lumière. Enfin, les étapes de la mise en place d’outils du Web 2.0 sont exposées. / This master thesis explores the concept of archival dissemination in the Web 2.0 era. In the North American context, dissemination from an archival perspective includes the promotion, valorization and communication of archives. Web 2.0 represents new and interesting opportunites for dissemination as it facilitates interactions among individuals. As few studies examined this question, we were interested in studying an organisation where Web 2.0 platforms had been integrated to establish a dialog with their known and potential users, in order to enhance the exploitation of their archives as well as to increase their visibility. In this case study of the McCord Museum of Canadian History, we interviewed members of the personnel involved in the implementation of Web 2.0 platforms to discover the motivations behind the adoption of those technologies, as well as to describe the selected tools and the way they were implemented. The advantages and disadvantages of these new dissemination plateforms were highlighted. In conclusion, we propose guidelines to successfully implement Web 2.0 tools.
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Using Online Pedagogy to Explore Student Experiences of Science-technology-society-environment (STSE) Issues in a Secondary Science ClassroomAyyavoo, Gabriel Roman 02 August 2013 (has links)
With the proliferation of 21st century educational technologies, science teaching and learning with digitally acclimatized learners in secondary science education can be realized through an online Science-Technology-Society-Environment (STSE)-based issues approach. STSE-based programs can be interpreted as the exploration of socially-embedded initiatives in science (e.g., use of genetically modified foods) to promote the development of critical cognitive processes and to empower learners with responsible decision-making skills.
This dissertation presents a case study examining the online environment of a grade 11 physics class in an all-girls’ school, and the outcomes from those online discursive opportunities with STSE materials. The limited in-class discussion opportunities are often perceived as low-quality discussions in traditional classrooms because they originate from an inadequate introduction and facilitation of socially relevant issues in science programs. Hence, this research suggests that the science curriculum should be inclusive of STSE-based issue discussions. This study also examines the nature of students’ online discourse and, their perceived benefits and challenges of learning about STSE-based issues through an online environment. Analysis of interviews, offline classroom events and online threaded discussion transcripts draws from the theoretical foundations of critical reflective thinking delineated in the Practical Inquiry (P.I.) Model. The PI model of Cognitive Presence is situated within the Community of Inquiry framework,encompassing two other core elements, Teacher Presence and Social Presence. In studying Cognitive Presence, the online STSE-based discourses were examined according to the four phases of the P.I. Model. The online discussions were measured at macro-levels to reveal patterns in student STSE-based discussions and content analysis of threaded discussions. These analyses indicated that 87% of the students participated in higher quality STSE-based discussions via an online forum as compared to in-class. The micro-level analysis revealed students to attain higher cognitive interactions with STSE issues. Sixteen percent of the students’ threaded postings were identified in the Resolution Phase 4 when the teacher intervened with a focused teaching strategy. This research provides a significant theoretical and pedagogical contribution to blended approach to STSE-based secondary science education. It presents a framework for teachers to facilitate students’ online discussions and to support learners in exploring STSE-based topics.
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Using Online Pedagogy to Explore Student Experiences of Science-technology-society-environment (STSE) Issues in a Secondary Science ClassroomAyyavoo, Gabriel Roman 02 August 2013 (has links)
With the proliferation of 21st century educational technologies, science teaching and learning with digitally acclimatized learners in secondary science education can be realized through an online Science-Technology-Society-Environment (STSE)-based issues approach. STSE-based programs can be interpreted as the exploration of socially-embedded initiatives in science (e.g., use of genetically modified foods) to promote the development of critical cognitive processes and to empower learners with responsible decision-making skills.
This dissertation presents a case study examining the online environment of a grade 11 physics class in an all-girls’ school, and the outcomes from those online discursive opportunities with STSE materials. The limited in-class discussion opportunities are often perceived as low-quality discussions in traditional classrooms because they originate from an inadequate introduction and facilitation of socially relevant issues in science programs. Hence, this research suggests that the science curriculum should be inclusive of STSE-based issue discussions. This study also examines the nature of students’ online discourse and, their perceived benefits and challenges of learning about STSE-based issues through an online environment. Analysis of interviews, offline classroom events and online threaded discussion transcripts draws from the theoretical foundations of critical reflective thinking delineated in the Practical Inquiry (P.I.) Model. The PI model of Cognitive Presence is situated within the Community of Inquiry framework,encompassing two other core elements, Teacher Presence and Social Presence. In studying Cognitive Presence, the online STSE-based discourses were examined according to the four phases of the P.I. Model. The online discussions were measured at macro-levels to reveal patterns in student STSE-based discussions and content analysis of threaded discussions. These analyses indicated that 87% of the students participated in higher quality STSE-based discussions via an online forum as compared to in-class. The micro-level analysis revealed students to attain higher cognitive interactions with STSE issues. Sixteen percent of the students’ threaded postings were identified in the Resolution Phase 4 when the teacher intervened with a focused teaching strategy. This research provides a significant theoretical and pedagogical contribution to blended approach to STSE-based secondary science education. It presents a framework for teachers to facilitate students’ online discussions and to support learners in exploring STSE-based topics.
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