As competition among on-line retailers escalates, more services are added to increase shopping convenience, such as free delivery, 24-hour arrival, payment-pickup service in the assigned convenience stores, etc. Many e-commerce researches have included convenience as a critical factor on on-line shopping attitudes and behavior. Although the importance of convenience in on-line shopping (this is abbreviated as e-Convenience) is recognized, very few studies have discussed it in detail. After a review of convenience literature, including physical convenience and e-Convenience, this study proposes a theoretical model to systematically evaluate e-Convenience. We first define e-Convenience with its three constructs relating to the shopping and purchasing process. These are shopping convenience, delivery convenience and post-purchase convenience. The antecedent factors are on-line shopping characteristics, such as one-stop shopping, website design, shopping service, personalized touch, and exhaustive information characteristics. In addition, the dependent factors include satisfaction and loyalty. The discussions in this paper clarify the meaning of e-Convenience and provide further commentary on the role that it plays nowadays on e-shopping.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0703110-150312 |
| Date | 03 July 2010 |
| Creators | Chang, Yi-hsin |
| Contributors | Kuo -Feng Yuan, Fen-Hui Lin, Shih-Chieh Hsu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0703110-150312 |
| Rights | not_available, Copyright information available at source archive |
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