<p>The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:lnu-5878 |
| Date | January 2010 |
| Creators | Landin, Kristoffer, Lindberg, Marcus, Nyman, Christoffer |
| Publisher | Linnaeus University, Linnaeus School of Business and Economics, Linnaeus University, Linnaeus School of Business and Economics, Linnaeus University, Linnaeus School of Business and Economics |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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