Return to search

Är du privat eller offentlig? : En studie om vad som utmärker marknadskommunikationen i en privat respektive offentlig organisation.

The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations. Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information. This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question: “- What distinguish the market communication in a private respective a public organisation?” We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations. Our research highlights important differences between private and public organisations in matter of tactics in market communication. In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hik-1839
Date January 2009
CreatorsAbrahamsson, Nils-Filip, Blom, Fredrik
PublisherHögskolan i Kalmar, Institutionen för kommunikation och design, Högskolan i Kalmar, Institutionen för kommunikation och design
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

Page generated in 0.0021 seconds