World Wide Web affects the new areas of business as it occurs in our lives more and more often. The term "site" becomes well-known and important for the employers and the Internet advertisement more popular since the commercial sites’ visitors are potential clients of the enterprises and institutes. It is noticed that Internet projects often fail: despite of the site is fine, functional and has a lot of useful information, the result is useless or it does not corresponds to its purposes. This happens because of the very simple reason: nobody knows about the site!
Among thousands of sites which can be found by the search engine the user can overview and evaluate only few of the search results. Sooner or later sites’ owners find out this fact, and they question themselves: “Why not my site is placed in the first search engine result page?” Moreover, the site’s theme completely corresponds to the query, and the quality of content is fine and even better than the one of competitors. The answer exists: the site is not optimized for the search engines.
The main purpose of the paper is to analyze, select and apply in practice the effective search engine optimization strategies and methods.
The main contribution of the paper is the detail description of information dynamics and its structure, research of the world popular search engine’s Google work principles and also other search engines’ and directories’ functional peculiarities, analysis of the page ranging algorithms. The... [to full text]
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2005~D_20050615_120123-19177 |
| Date | 15 June 2005 |
| Creators | Smirnov, Aleksandr |
| Contributors | Denisov, Vitalij, Andziulis, Arūnas, Ramašauskas, Olegas, Lupeikienė, Audronė, Bielskis, Antanas Andrius, Klaipeda University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Klaipeda University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050615_120123-19177 |
| Rights | Unrestricted |
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