This master work proposes a method for Search Engine Optimization techniques application to optimize website performance and improve its ranking. It also describes the most popular Search Engine Optimization techniques, examines their drawbacks and good sides. An expert system which helps to apply a set of SEO techniques for website optimization is also presented here. / This master work proposes a method for Search Engine Optimization techniques application to optimize website performance and improve its ranking. It also describes the most popular Search Engine Optimization techniques, examines their drawbacks and good sides. An expert system which helps to apply a set of SEO techniques for website optimization is also presented here.

This paper is concerned in the full-text searching problematic and possibilities of influencing search result pages by mean of Search Engine Optimalization spam. Principles of search engines and methods which are used for SEO spam are described here. This work also shows actual methods which are used to reduce this spam effect and were proposed to improve relevancy of search results. Part of this paper is design of new method against SEO spam, its implementation and testing performance of this method upon created testing data.

Tato práce se zabývá aplikací metod a pravidel marketingu ve vyhledávačích na internetovou prezentaci www.archcich.cz. Základním cílem teoretické části je kvantifikování základní teorie marketingu ve vyhledávačích. Praktická část obsahuje aplikaci metod na zlepšení viditelnosti www.archcich.cz

The main objective of the thesis is to analyze existing online marketing activities of the Music City, one of the major retailers with the musical and audio equipment in the Czech Republic, and in context with the defined objectives, to evaluate a usage of the specific online marketing tools. The thesis deals with the evaluation of the web site, paid advertisement via search engines Google and Seznam, paid advertisement and marketing communication through the Facebook social network, both internal and external e-mailing as well as the cooperation with the e-commerce corporations, Heureka.cz and Zbozi.cz. Based on the analysis and findings, recommendations for streamlining of the marketing tools usage will be suggested.

SEO - Search Engine Optimization, determine ways and methods to create a web page so that search engine can incorporate it into the search results. Its great advantage is the durability of results and it results to high return of an investment. This work talks about the basic and most important SEO parameters. It propose which parameters are most important to be tested and best way of testing. Most of publishers often do not know that their sites are in terms of SEO totally inaccessible. With portal they can make their sites quickly and easily tested and find out where are their main weaknesses. When parameter has been tested SEO Portal determines how to correct errors. An important feature of portal is simplicity. After entering the address of the site they can see clearly arranged results.

Le cycle de l‟information, de la collecte à la dissémination, est central en intelligence économique. D‟autre part, depuis quelques années, le web 2.0, le web inscriptible a modifié la face d‟internet. Nos travaux ont pour sujet l‟étude de l‟impact que ce fameux web 2.0 a sur le cycle en question et nous proposons des méthodes et outils afin de tirer parti de ce nouveau paradigme, et ce, pour chaque étape du cycle / The information cycle, from collection to dissemination is a cornerstone in competitive intelligence. On the other hand, in recent years, web 2.0, writable web, changed the face of the Internet. Our work is to study about the impact that web 2.0 has on the famous cycle and propose methods and tools to take advantage of this new paradigm, and this for each stage of the cycle

Pаgrindinis šio dаrbо tikslаs - išanalizuoti teorines bei praktines UAB “Bаltiс Mаrinе Spеditiоn” internetinio marketingo plėtros galimybes. Pаgrindinių dаrbо dаlių trumpаs turinys - Tikslui pasiekti buvo keliami šie uždaviniai: 1) išnagrinėti teorinius intеrnеtiniо mаrkеtingо sаmprаtos bei turinio aspektus, elеktrоniniо vеrslо gаlimybių didinimo bei intеrnеtinės svеtаinės оptimizаvimo ypatumus; 2) atlikti tyrimą, siekiant įvertinti UАB “Bаltiс Mаrinе Spеditiоn” internetinio marketingo veiksmingumo didinimo galimybes; 3) pateikti UAB “Bаltiс Mаrinе Spеditiоn” internetinio puslapio veiksmingumo didinimo projektą. Tеоrinėjе dаrbо dаlyjе аnаlizuоjаmi intеrnеtiniо mаrkеtingо sаmprаtоs ir jо įtаkоs įmоnių vеiklаi аspеktаi. Tаip pаt išаnаlizuоjаmоs еlеktrоniniо vеrslо kоnkurеnсingumо didinimо gаlimybės. Аnаlitinėjе bаigiаmоjо dаrbо dаlyjе pаtеikiаmi ir аnаlizuоjаmi UАB “Bаltiс Mаrinе Spеditiоn” intеrnеtiniо puslаpiо оptimizаvimо vеrtinimо rеzultаtаi. Prоjеktinėjе dаrbо dаlyjе sufоrmuluоti tоkiе sprеndimаi: sutvаrkyti puslapių pаvаdinimus, аntrаštеs, fоrmuоti įmоnės аtgаlinių nuоrоdų tinklus ir juоs tаlpinti fоrumuоsе, blоguоsе, sосiаliniuоsе tinkluоsе, gооlе pаiеškоs аlgоritmų аtnаujinimаs. / Thе аim оf thе finаl wоrk - to analyze the theoretical and practical UAB ,,Bаltiс Mаrinе Spеditiоn“ online marketing development opportunities. Thе mаin pаrt intrоs - In order to achieve the following tasks: 1) to examine the theoretical online marketing concept and content aspects, online business opportunities and website optimization characteristics 2) to carry out a study to assess UАB ,,Bаltiс Mаrinе Spеditiоn“ online marketing effectiveness gains, 3) to provide UAB ,,Bаltiс Mаrinе Spеditiоn“ website efficiency project. Final work thesis is online marketing efficiency opportunities. Thе thеоrеtiсаl pаrt оf thе pаpеr аnаlyzеs thе соnсеpt оf оnlinе mаrkеting аnd its impасt оn соrpоrаtе pеrfоrmаnсе аspесt. Аlsо аnаlyzеd thе соmpеtitivеnеss оf е-businеss саpаbilitiеs.Thе аnаlytiсаl pаrt оf thе thеsis prоvidеs аn аnаlysis оf Bаltiс Mаrinе Spеditiоn wеbsitе оptimizаtiоn аssеssmеnt. Thе dеsign оf wоrk tо fоrmulаtе suсh sоlutiоns: fix pаgеs nаmеs, titlеs, соmpаny fоrmаtiоn bасklinks nеtwоrks аnd plасе thеm in fоrums, blоgs, sосiаl nеtwоrks, gооlе sеаrсh аlgоrithm updаtе.

The objective of this study is to start understanding SEO when you are a web developer to help increase your knowledge to be able to offer more for your costumers. It aims to look at the bigger picture and try to touch a lot of areas within SEO without going in deep into every part. This study has taken help from several blogs and sources about SEO, mainly from the internet, to build a base of knowledge to put in to the implementation. And to test the results several SEO tools have been used, such as Google Analytics, Siteliner and Googles structured data testing. All tools for measuring different parts of SEO. Also a user experience test has been conducted to understand how visitors navigate to find information on the site and what roll content value has in SEO. To understand how to implement SEO in both code and content this study has 2 projects in its aim, one being translating posts and making sure the SEO is up to part for a medical blog and the other developing a website for a drop-in solarium business and implementing SEO into it. This study goes from braking down parts of SEO, explaining them whiteout going too deep, implementing them in both content and code and to finish testing and analyzing it.

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Background: Acquiring capital is one of the most fundamental necessities for an enterprise. The discussed ways of doing so by this thesis, are the so called Initial Public Offerings (IPOs) and Seasoned Equity Offerings (SEOs). Although engaging in an IPO is a desire for most of the newly started firms, the process of introduction to the global market and the results of it are far from smooth and problem free. One of the main unknowns that issuers face is underpricing. Theory suggests that mechanisms for undervaluing the new stock have been devised, so that certain parties can benefit by allocation on the market. Purpose: The purpose of the study is to investigate any possible relationship between the level of industrial diversification and the level of short-run underpricing of the two most common asset issuances - Initial Public Offerings and Seasoned Equity Offerings. Further on, it is of use to compare the severity of diversification’s effect on underpricing of IPOs and SEOs. Method: This research is basically solely quantitative. A database for levels of diversification and industrial underpricing for the companies that conducted IPOs and SEOs in the given time period was compiled. Statistical calculations were conducted to examine possible relationships between the variables. Conclusion: The paper could not see any relevant relationship between the degree of industrial diversification and the amount of “money left on the table”. The conclusion can be drawn that investors apparently do not consider the degree of industrial diversification when assessing the value of a company.