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How Machine Learning Artificial Intelligence Improves Users’ Perceptions of Facebook Ads: A Model of Personalization, Advertising Value and Purchase Intention

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1. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1648238278654113

Identifer	oai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:ohiou1648238278654113
Date	23 May 2022
Creators	Chap, Chetra
Publisher	Ohio University / OhioLINK
Source Sets	Ohiolink ETDs
Language	English
Detected Language	English
Type	text
Source	http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1648238278654113
Rights	unrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.