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Návrh modelu Balanced Scorecard jako nástroje hodnocení výkonnosti podniku / The Proposal of Using Balanced Scorecard Model as a Company Performance Measurement Tool

Diploma thesis deals with the proposal of the Balanced Scorecard for a selected company. The theoretical part of this thesis includes research of available literature, which is focused on company performance measurement in general, financial statements, financial analysis, strategic analysis and the BSC method. In the practical part, after financial and strategic analysis, proposal of the four BSC perspectives (financial, customer, internal process, learning and growth) is presented, based on the strategy of the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319435
Date January 2017
CreatorsJedličková, Marie
ContributorsZinecker, Marek, Kocmanová, Alena
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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