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The Effects of Temporal Delay upon Denial as a Means of Restoring Beliefs Following Succesful Persuasion

Students in basic speech courses served as subjects in a study designed to test the efficacy of denial as a restorative agent after subjects' exposure to a belief-lowering attack. Denial was operationalized in two ways: (a) as a simple statement whereby the ostensible source of the attack message denied any connection with the attack, and (b) as a denial plus counter-assertion where the source additionally asserted an opinion directly contrary to that expressed i the attack. Denial treatments were administered either immediately, two days, or seven days after subjects' receipt of the attack message. While the immediate simple denial treatment produced Type 1 resistance, no differences were found in final belief levels across the six restorative treatments. The data failed to support the predicted superiority of denial plus counter-assertion over simple denial as a restorer of belief.

Identiferoai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:rtd-1534
Date01 July 1981
CreatorsBeaubien, Ginny G.
PublisherSTARS
Source SetsUniversity of Central Florida
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceRetrospective Theses and Dissertations
RightsPublic Domain

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