The application of a model of social influence theory to the study of the effects of source similarity and source expertise on persuasion in an advertising setting /

Description

Thesis (Ph. D.)--Ohio State University, 1981. / Includes bibliographical references (leaves 136-142). Available online via OhioLINK's ETD Center.

Links & Downloads

1. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1261506648

Tags

Advertising Persuasion (Psychology)

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/8382611
Date	January 1981
Creators	Swartz, Teresa Anne.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Connect to resource