The diploma thesis solves an important problem with the supply of fuel in the vicinity of the competitive environment. It was found that the biggest competitors of the subject are two fuel stations in the vicinity, although smaller in the scale of trading range sale, they must be regarded as competitors. Any failure causes the transfer of customers just to them. Analysis of the survey results showed that the proportion of the sales of dry goods to total sales in the years 2010 to 2014 was 13.22 percent on average. In the assortment of dry goods there was a significant increase in sales for vehicles and a reduction in other goods. Other products consists of the following specific items: toiletries, photoes, motorway tax stickers, batteries, telephone cards and coupons and others. The sale of fuel is significantly influenced by the price (for the period 2010-2014 change of 5.06 CZK per liter) and quantity (for the same period change of 28.41 percent). Due to the current low price of fuel and the assumption of relatively same level of sale prices it will be necessary to focus on improving the quality of services provided by employees of fuel station and expanding the trade range of additional sales for motorists.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251288 |
| Date | January 2015 |
| Creators | Bašta, Petr |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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