The audience interpret popular cultural messages individually depending on their cultural background. Popular culture can reveal hidden ideological messages important for understanding how popular culture can maintain ideals and stereotypical norms. This semiotic analysis aims to analyze popular cultural characters and the construction of gender, class and identity in a contemporary Swedish tv show. The study also aims to make visible if stereotypes are challenged or reproduced. Theoretical perspectives concerning culture, ideology, hegemony, gender norms, representation, stereotypes and identity are used. Studies about typecasting, femininity and autism in popular culture are presented. The results demonstrate how a broader variation in popular cultural representation and a critical approach towards stereotypes are important for the audience's sense making of the world.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-194313 |
| Date | January 2022 |
| Creators | Jones, Fanny, Ekholm, Frida |
| Publisher | Umeå universitet, Institutionen för kultur- och medievetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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