Abstract The thesis deals with effective interpersonal communication and communication with customers, which is one of the most important parts of marketing. The thesis is divided into three main sections – theoretical, analytical and practical. The theoretical part describes external and internal communication in corporate management. The analytical section describes the company Videoklinik Ltd. from perspective of its activities and by means of analysis identifies weaknesses in communication. In the practical part elements of communication are drawn and recommended to streamline system of communication within and outside the company thus to secure not only prosperity of the company but mainly its maintenance on the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222027 |
| Date | January 2009 |
| Creators | Bednářová, Lenka |
| Contributors | Nečas, Bohuslav, Pokorný, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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