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Návrh konkurenční strategie firmy / Proposal of Competitive Strategy of Company

The thesis is dealing with a proposal of competitive strategy of small firm. The starting point is strategic analysis that helps to identity internal and external influence impacting on given company. In conclusion is elaborated a proposal of competitive including variants of next company development.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223514
Date January 2012
CreatorsMalachová, Sabina
ContributorsBártová,, Soňa, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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