Master's Thesis is dedicated to risk management in company engaged in the production of heating systems. The main goal of this Master's Thesis is the formulation and quantification of suitable recommendations. Through a detailed study of specialized literature and expert articles is explained risk management, the process of risk management, methods of risk identification and risk reduction methods. The acquired knowledge are applied to elaborate the practical part. Risks are identified at the macro environments and analysis of internal and external environments of the company. The probability of occurrence for these risks are determined subsequently for these risks, the size of the intended business impact is determined and the significance of the individual risks are established. Then for each risk is determined recommendations for risk management at Korado a.s.

This diploma thesis is focused on the economic aspects of the company Sykora, spol. s.r.o., preoccupied with the production and sales of kitchen furniture. The goal of the thesis is to evaluate the economic situation of the company via its accounting statements. Key aspects will be formulated based on the findings, which may serve as suggestions for managing the economic system of the company in the following period. Financial analysis is used in order to reach the goals, evaluated within the time series for the years 2008-2016. Differential indicators and ratios are assessed, important economic values and Porter´s Five Forces are analysed.

This thesis analyses products of Cedro sole ltd., which is a company operating on nail care market in Czech Republic. Theoretical part defines basic terms and brings basis important for practical part. Practical part deals with company presentation, customers and the market company's operating on. This is followed by company's surroundings that describe the current situation on the nail care market. Marketing mix analysis shows ways of price setting, organisation of distribution and the ways of communication. All this is followed by product analysis of the sales numbers, revenues and margin during the studied years. Last part is focused on recommendations to improve sales numbers and market position.

This thesis deals with business plan. Theoretical part of this thesis defines basic terms related with entrepreneurship and covers business plan elements based on available professional literature. Practical part encompasses a particular business plan for starting a café in a students dorm. To identify potential opportunities, threats, strengths and weaknesses of this business plan analysis has been performed based on which particular strategies for successful project realization are provided. As a result of conducted marketing research essential information about target market consumer behavior has been gathered and appropriate marketing strategy has been decided. Subsequently to the performed analysis a finance plan is compiled, considering three scenarios of café attendance: optimistic, realistic and pessimistic. A practical usage of a net present value, internal rate of return and payback period to evaluate the considered investment follows. In the business plan conclusion project risks are identified and suitable measures for their elimination are suggested. This thesis aims at economical evaluation of the considered business plan.

Diplomová práca sa zaoberá postupom uvedenia nového výrobku na spotrebiteľský trh v Českej republike, konkrétne notebooku HP Pavilion firmy Hewlett-Packard.

Táto diplomová práca sa zaobera témou, ako môže jeden z najväčších operátorov na trhu s hazardnými hrami zvládnuť zmenu zákona na Slovensku. V teoretickej časti práca obsahuje prehľad foriem vstupu na trh. Teória je následne použita na stanovenie hlavného cieľa práce, ktorým je návrhnutie možnej stratégie vstupu na slovenský trh.

Today, in the hard situation, must organization very carefully observe its economy and plans. The objective of this project is to assess actual situation in Centropen a.s. Tools as finance analysis, fundamental analysis, SLEPTE analysis and Porter analysis are used. Results of these analyses are than processed in SWOT analysis and than compared with SWOT analysis from 2006.

The thesis is dealing with a proposal of competitive strategy of small firm. The starting point is strategic analysis that helps to identity internal and external influence impacting on given company. In conclusion is elaborated a proposal of competitive including variants of next company development.

The aim of the thesis is to analyse the product range manufactured by the company TON, which is a traditional Czech producer of bent wood furniture and especially chairs. The company TON has managed to maintain its position in the market for long 150 years, mainly thanks to the sensitive perception of changes in customer needs and adapting its product portfolio meeting them. In the theoretical part of the thesis are defined the basic concept of the marketing mix, product mix and described the methods and analysis as SLEPT analysis, Porter analysis, Portfolio analysis and Pareto analysis, which are then used in the practical part of the thesis. Based on the analysis there are formulated the conclusions which give recommendations on optimizing the product range and on effective use of certain elements of marketing mix for placing the product portfolio on target markets.

This master's thesis is focused on analysis of EVONA a.s. product range, which is manufacturing company. Aim of this study is to analyze the range of underwear, thermal underwear and hosiery and then to propose optimization measures. The theoretical part is devoted to methods which focus on analyzing the marketing environment and product mix. In the practical part, internal company data of EVONA a.s. served to analyze the product range by using Boston Consulting Group matrix and General Electric Business matrix. To illustrate the situation a survey was carried out and it helped in the final recommendations of the product range.