This master´s thesis describes the suggestion of appropriate marketing strategy for an advertising agency, which intends to expand its range of services. The first part deals with theoretical bases which are used in the second part in practice. In the practical part is first analyzed the current state of advertising agencies and are subsequently suggested suitable marketing strategy for the introduction of new services.

This master's thesis is focused on analysis of Whirlpool CR, spol. s r. o. product range. Main objective of this thesis is to analyse Whirlpool CR freestanding home appliances product range and suggest reccomendations for its optimalization. The theoretical part is devoted to methods for the analysis of macro-and microenvironment, which are then applied in practical part of work. Based on internal company data Whirlpool CR, spol. s r. o. is provided the analysis of the marketing mix. The analysis of range and recommendations for its optimization are performed with the Boston Consulting Group matrix.

This master’s thesis is focused on business entity’s risk identification in the field of marketing services by using selected methods of economic and strategic analysis. The selected methods are theoretically described in the first part of the thesis. Then, in the following part, we executed these selected methods and, based on the outcomes of these methods, risks are identified and evaluated. Further, three risks of the highest score were chosen and dealt with. Measures to decrease the value of each risk are formulated. At the very end, each of three risks, after the measures were implemented, is evaluated again to prove the suitability of the recommended solution.

This diploma thesis deals with the assessment of the situation of football club TJ Start Brno through analysis of internal and external environment, including SLEPTE anylisis, SWOT analysis, Porter´s five forces model and „7S“ analysis. The theoretical part describes essence of the individual analyses that are applied in the partical part of this thesis. Based on the results I introduce several proposals of solutions with thein impacts as they were shown in analysis.

The thesis is focused on creating business plan to establish a new cafe, which will be located in the new shopping center on the Czech-Austrian border in Hatě. In the first part of the thesis are captured the theoretical bases needed for creating a business plan. The second part of the thesis is focused on individual analysis. In the last part of the thesis are created proposal of steps and measures for the implementation of the business plan including its evaluation.

This thesis examines IT systems within a chosen firm and establishes recommendations for improvement. The first part of the thesis presents theoretical background and foundation of the matter in question, while the second part introduces the reader into the chosen firm and the analysis of its IT systems. The last third part concludes with the recommendations for improvement, which aim to increase the efficacy of the firm’s IT systems and eliminate the systems’ weaknesses and constraints.

This master's thesis focuses on the company analysis that is doing a business in the field of agriculture particularly in viniculture. The preamble theoretical part is dedicated to the basic theses of selected analytical methods, which are the SWOT analysis, SLEPTE analysis, Porter's analysis, Fundamentals analysis and Quick test. These methods are applied in the practical part. The last part contains the recommendation to improve the present situation of the company.

Diploma thesis is focused on selected company analysis firm that provide book-keeping and tax advice. Diploma thesis is based on fulfilment analyses as SLEPTE, Five forces model by POTRER and Financial analyse. Thesis respect specific field of company business and todays market situation. At the end of master thesis SWOT analysis is applied and relevant conclusion are defiened. This conclusion defice corporate trategy. By this, the aim of the thesis is succesfully done

This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.

Master´s thesis will discuss the assessment of the current situation of the company ABC, s.r.o., To assess the current state of the company, will be prepared analysis of external and internal environment, SLEPT analysis, Porter analysis, SWOT analysis and financial analysis and subsequently prepared a draft business development company.