The aim of this work is to propose precautions that will comply strategic goals of a company. Namely increasing brand awareness and rise of product sales. To tackle this problem author uses analysis of internal and external environment and applies integrated marketing communication method. Outcome of thesis is to propose media campaign and to broaden current marketing tools.

This master's thesis deals with a business plan for establishment of mystery shopping consulting company. The theoretical part of the work describes theoretical background needed for the development of the business plan. Theoretical background of the mystery shopping is also described. The practical part of the work contains analyses of internal and external environment of the new venture. Based on the theoretical background and on the results of the analysis the new business plan is introduced.

This thesis is focused on analysis of the tennis club Sokol Lanžhot by the selective methods. The first part of thesis contains theoretical bases, the following part deals with the selective methods, which are SLEPTE analysis, Porter´s analysis, „7S“ analysis, selective methods of financial analysis and SWOT analysis. At the end of this thesis are processed the suggestion for improving the found situation.

This master’s thesis is focused on valuation of effeciency of a particular company. This valuation of effeciency is performed on EFQM Model Excellence. Theoretical part of thesis is focused on description of selected models of valuation of effeciancy. In practical part is selected comapany introduced and included it’s field of business. And on the base of EFQM Excellence Model is valuation of efficiency made. The final part of the thesis is given suggestions for improvement.

This diploma thesis focuses on making General recommendations for Czech engineering companies to enter the Mexican market. Thesis analyzes data, which are about the current situation on Mexican market, according to PESTE analysis and Porter’s five forces analysis. The thesis also deals with terms of Czech companies for the market penetration by using the matrix GE, EFE and SPACE. The final finding is, that companies should enter the market patiently with help of business partner of business agent.

Financial analysis of selected company will be performed in my thesis. In the first part, theoretical bases will be introduced for practical use. Further, analysis of business environment – SLEPTE will be presented together with Porter's analysis and breakdown of internal business environment – 7S. Strenghts, weaknesses along with opportunities and threats for the company will be defined on the base of preceding analysis. In other words, SWOT analysis will be done. Financial analysis will be performed between years 2007 and 2011. Possible company's drawbacks will be solved in proposal part.

This thesis focuses on developing a business plan to establish a subsidiary dealing with traffic engineering signs. The introductory part deals with the theoretical work, concepts and methods which will be directly applied in the following sections. Analytical part is focused on the individual analysis of the external and internal environment, a description of the parent company, especially after the financial costs incurred and contains a summary analysis describing the position in the marketplace. The final section contains a selection of the legal form of the founding companies, business and financial plan, risk management, schedule and evaluation of the business plan.

Krönerová, N. Strategic analysis of automotive branch in the Czech Republic. Diploma the-sis. Brno: Mendel University in Brno, 2015. This diploma thesis is headed to define the strategic recommendation for competitive strength consolidation of supplying companies to automotive makers. For output in the practical background was applied external analysis and competitive force analysis. For examination of branch attractive and for suggestion strategy for these supplying compa-nies was applied EFE, SPACE and GE matrix. For plastic suppliers was recommend aggres-sive strategy with new branch investment and innovation, rising market share, using con-solidations, outsourcing, effective MIS for maintenance or levelling individual "Tier" levels with leader company in the branch.

The main goal of this thesis was to analyze present condition in wide context, to propose solution of other development cooperation in choice territory and to express his efficiency. The object of research is company HS AUTO, spol. s r. o, connected to the automobile net, which is occurring in České Budějovice. In terms of solution diploma work were elaborated SWOT analysis of choice company and Porter´s five forces model of competitive surrounding. On the basis of worked analyses were created strategy and measures, which are adverting to present condition and are trying to contribute to development of company activities. On basis of assembled information and performed analyses was effected proposal for cooperation improvement in terms of net with emphasis on improvement and development company activities and its function.

This master’s thesis deals with the company analysis by applying different methods whose purpose is to obtain information and comprehensive view of company from different perspectives. Theoretical basis of the analysis and also the theoretical concepts are explained. It contains my own suggestions and recommendations to support further company development.