The diploma thesis deals with elaboration of prospectus about the proposal of building a new style restaurant in the particular lokality, consequently in micro-region Novy Dvur. The final prospectus goes from the complete analysis of the market in term of potential customers and also of current competition. By the choice of the introduced project versions I take the investment return into account, cash flow and net present value. In graduation theses also I valorize diversification of the project.

The diploma thesis deals with preparing of an advertising campaign for a new launched trademark into the market. Based on theoretical ground and current firm and competitors’ analysis, the marketing mix and communication mix were created to use it as a starting point for this advertising campaign suggestion.

This thesis aims to assess the situation of selected organization based on SWOT analysis, Porter's analysis, SLEPTE and Quicktest analysis controlled for some period. The thesis will first explain the different methods and then will be used in real conditions of the selected organization.

The main objective of this thesis is to design a business plan for further development company engaged in the distribution of cider in the Czech Republic. The first part deals with theoretical knowledge on setting up a business and creating a business plan. Further details will analyze internal and external environment in which the company will pursue. The last section is devoted to design my own proposal for implementing a business plan, including cost and risk assessment of its implementation.

This master’s thesis deals with analysis of the performance of the company Kraft Foods CR, s. r. o. The theoretical part explains the term performance and describes methods of the measuement. In the next part is outlined the profile of the company and company is evaluated by the EFQM Model, using which are identified weaknesses in the organization and discovered the hidden potentials of the company.

Master’s thesis is based on creating of the business plan of founding company that provide consulting in wellness. The theoretical part describes basic notions and methods, which are needed for creating of business plan. The next part contains analysis of the current market situation. The last part deals with business plan itself and evaluation of efficiency of financial plan.

Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.

This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.

The master´s thesis deals the development of the business activity selected subject through franchising. The main subject of this thesis is theoretical basis of the definition of the Franchising, to execute an analysis of the current state of AQUAdesign s.r.o. and to suggest concept of franchising the company. The last part of this thesis is timetable of implementation.

This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.