The goal of the submitted thesis "Evaluation of the financial situation and proposals for its improvement" is based on economic analysis, assessment of the performance of the selected enterprises Montáže inženýrských sítí spol. s r.o. and identify the weaknesses of the company and then propose solutions to eliminate them. The first part is defined to theoretical and methodological bases of economic analysis. In the second part are then selected methods applied to a specific company. In this work are used to evaluate the economic performance of enterprises methods of financial analysis, PEST analysis, Porter’s five forces analysis and SWOT analysis. The results of the calculations is the synthetic part of the work assessed and management measures designed to improve the financial situation of the company.

The aim of this diploma thesis is the financial analysis and evaluation of the financial situation in BUWOL METAL company, Ltd. The theoretical part deals with the theoretical knowledges of the financial analysis. In the practical part are these knowledges used for the analysis of the financial situation of company. The results of this thesis will be used as basis for the improvement of the current situation of company.

This master’s thesis deals with the evaluation of the business plan to found a company for all seasons indoor growing of herbs and other plants under artificial lighting. For lighting will be used LED lights technology. Due this the name of the company will be named LED GARDEN. The thesis follows the current situation on the local market in order to evaluate the economic attractiveness of the project.

The master´s thesis is focused on founding a gym for women Fit4Women in Brno. The proposal for founding is based on theoretical knowledge, analysis and practical knowledge. The thesis contains draft of business plan for successful establishment of the business.

Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.

This thesis focuses on drawing up and evaluation of financial situation of company AB JET Ltd. from years 2008 – 2012. The first part consists of theoretical bases of financial analysis. The second part contains the application of essential methods to the analysis of financial situation of the company. On the basis of the analysis are found weaknesses for which are designed the recommendations. The recommendations should lead to improved financial health of the company.

This master’s thesis identifies current marketing processes and tools of cafe Caffe Marco. After that the analyses of the evolution of the external and internal environment are realized and proposed relevant marketing strategy based on researches and analyses. The proposed actions are fully reflected in the measures in related parts of organizational and financial character, and the key factors for successful implementation of the proposed measures are set.

The diploma thesis deals with the proposal of marketing strategy for foreign markets. As a particular company the author have chosen company Hakr Trade, Ltd., which was renamed to KRETZ, Ltd. on the beginning of 2014. The thesis analyses problems of marketing and marketing planning. The goal is, besides processing literature review on the issue, apply theoretical knowledge in the field of marketing on marketing processes in the foreign trade at company KRETZ, evaluate the current state of marketing activities with regard to the principles of B2B and propose relevant recommendations to communicate the change of company name, increase awareness of customers about products and increase abroad sales. An essential part of the recommendation is costing of the proposed changes.

This master’s thesis deals with ADH Group, s. r. o. performance analysis. The work is divided into two parts. The theoretical part describes the issue of benchmarking on the basis of scientific literature. The practical part is focused on the description of the chosen company and analysis of the coincident situation by using strategic analysis. Afterwards benchmarking method is applied in target to improve business performance. In the conclusion there are proposed some possible measures to increase the company performance.

This master`s thesis deals with the performance measurement of Stredoslovenská energetika, a.s. The first section explains what performance is and describes the theoretical basis, which relates with the methods of measurement and analysis of the company’s current state. In the following part there is the profile of the company with its current situation. The evaluation of the performance SSE, a.s. is measured by START PLUS model. This model identifies the strengths and the areas which need improvement and offers suggestions for improving the company’s performance.