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A multimodal discourse analysis of the material culture of multilingualism at three Western Cape universities

Magister Artium - MA / The advent of semiotic/Linguistic Landscapes (LL) as a new sociolinguistic enquiry has received considerable attention in the field of Language and Communication Studies. Although LL studies have been done in South Africa, none has problematised the languages and cultural objects such as statues and names of buildings and streets as constructing, including or excluding certain social- types. The aim of the study was to examine the material culture (languages and cultural objects) constituting the landscape at three established Western Province universities, namely the University of the Western Cape (UWC), the University of Cape Town (UCT), and Stellenbosch University (SU). Using the qualitative ‘walking method’ adapted by Stroud and Jegels (2014) and a handheld recording device/camera, the total collection of data consisted of [312] images captured at the selected research sites. The images were taken of varying street sign names (within a 2.5km radius), building structures – including their names, monuments, statues, artworks – and historically significant space(s) in place. / 2023

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uwc/oai:etd.uwc.ac.za:11394/8609
Date January 2021
CreatorsThebus, Kurt
ContributorsBanda, Felix
PublisherUniversity of Western Cape
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
RightsUniversity of Western Cape

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