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Exploring Embodied Knowledge in Taiwan B&Bs Entrepreneuring: The Creation Process of Stylized Knowledge

Based on past studies, entrepreneurial knowledge is known for the two functions: opportunity recognition and coping with the liabilities of newness, and the utility of knowledge is simplified and addressed to be a beneficial tool to advance entrepreneurial process. This perspective brings a problem to view the production of entrepreneurial knowledge as an input-output process, in which the entrepreneur¡¦s experience is seamlessly able to be translated into the entrepreneurial experience. Also this production process of entrepreneurial knowledge ignores the subjectivity of entreperneur and the notion of creativity of entrepreneurial knowledge. In light with the lens of entrepreneuring, this study aims to investigate the creation process of entrperneurial knowledge, arguing that entrepreneurial knowledge is knowledge to ¡§make things done¡¨ with that an entrepreneur is capable of tackling his/her problem and moving the entrepreneurial process forward. The creativity of such entrepreneurial knowledge is crafted from the bodily practice in everyday life instead of originating from intellectual operation. The body philosophy of Freanch phenomenologist Merlau-Ponty is adopted in this research to probe the notions of perception, embodiedment, body schema, and habits in the creative process of entrepreneurial knowledge, and how these body practices enhance and create a stylized entrepreneurial knowledge.
Bed and Breakfast (B&Bs) is the primary research field, which has been growing as an eminent industry in Taiwan with NTD 16.83 billions annual value of production and 1.85 million visitng guests per year. On the foundation of phenomenological analysis of B&Bs entrepreneurs¡¦ stories, this paper argues that the creation of entrepreneurial knowledge reveals a bodily engagement process, in which entrepreneurial knowledge is accumulated and re-invented through the movement of embodiment. An entrepreneur also increases his/her bodily engagement along with the various pratices and then starting a becoming-entrepreneur process. In the end, the creation of entrepreneurial knowledge develops the composition of subjectivity. This finding risists the entities holding by the conventional entrepreneurial studies, drawing the attention to the becoming process of entrepreneurial subject. Besides, it is also manifested that the creativity of entrepreneurial knowledge emerges in entrepreneurs¡¦ daily practice. Six practices to broaden the possibility of entrepreneurial knowledge are confirmed under the context of Taiwan B&B¡¦s industry. This research intends to axplicate that the creative process of entrepreneurial knowledge unfolds a self-discovery process. Through the re-construct the relationship of self and world, people will re-discover themselves and re-create their life-worlds to live up the existence of subject as well as to disclose the meaning of entrepreneuring. With the understading of bodily practice and its roots in phenomenology and life-world perspective, entrepreneurial knowledge extends its connotation from economic function and implies a new possibility of guneine knowledge of self.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0905112-170135
Date05 September 2012
CreatorsLin, Shao-Yi
ContributorsChih-yuan Wang, Shih-Chieh Fang, Ming-rea Kao, Julia L. Lin, Stephen D. Tsai, TED Yu-Chung Liu
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0905112-170135
Rightsunrestricted, Copyright information available at source archive

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