The activity of translating something into a monetary amount – the price - is central to markets. Yet we know remarkably little about the practice of pricing beyond theories of economic rationale or market positioning and, as a construct, price has remained largely within the economists’ domain. This research pushes for and contributes towards the need for more substantive studies of pricing. With particular emphasis on money-meanings, this research applies prior socio-economic research in an examination of discourses of the pricing process in order to better understand pricing as a social and meaning-full activity. In its focus on pricers this research contributes to the call for more studies of supply-side meaning-making within markets, and addresses the consumer-focussed imbalance in previously published price research
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:577731 |
| Date | January 2013 |
| Creators | Sparke, Sarah C. |
| Contributors | Elliott, Richard ; Shankar, Avi |
| Publisher | University of Bath |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
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