Abstract Title: The core of successful crisis communication? A study of external transparency in preventative crisis communication through a company perspective. Authors: Caroline Ehrning & Frida Kempe. Aim: This study examines how four companies proactively work with external transparency within preventing crisis communication. Research problem: There are gaps in the research of preventative crisis communication, not at the least in correlation with transparency. Method/material: We have conducted qualitative interviews with people who all hold leadership positions in the communications departments at four companies. Theoretical framework: In this study the following theoretical framework have been used; transparency theory, issues management, reputation management and communication effect theory. Main results: Three of the four companies use external transparency to prevent crises, but the way they apply transparency differ. The majority of the work is directed towards media, because of its power. Further can be noted that all companies, except but one, could identify potential improvements in their work with external transparency as a tool to prevent the dimension of the crisis. Social importance: We hope to contribute to the research about how transparency is, and can, be used in the preventative crisis communication. Number of pages: 48 Course: Media and communication studies C. Department: Department of informatics. University: Uppsala University. Period: HT 2015. Tutor: Therese Monstad.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-275468 |
| Date | January 2015 |
| Creators | Ehrning, Caroline, Kempe, Frida |
| Publisher | Uppsala universitet, Institutionen för informatik och media, Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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