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Product platforms: influencing factors and effects

The product platform strategy is well known for its several positive effects. However, these effects differ under different market situations. Several product platform projects related decisions can influence these effects. This research work will show how these effects are influenced by decisions under different market situations, findings will help academics in enriching product platform theories and, it will help managers to take proper decisions to enhance the possibility of product platform project success.

Identiferoai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:28292
Date10 October 2014
CreatorsUddin, Abul Hasnat Md Zakir
ContributorsTechnische Universität Dresden
PublisherTUDpress
Source SetsHochschulschriftenserver (HSSS) der SLUB Dresden
LanguageEnglish
Detected LanguageEnglish
Typedoc-type:bookPart, info:eu-repo/semantics/bookPart, doc-type:Text
Rightsinfo:eu-repo/semantics/openAccess
Relationurn:nbn:de:bsz:14-qucosa-152171, qucosa:28270

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