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An Investigation of Effectiveness of Three Methods of Presentation of Celebrity Endorsers on Product Recall and Product Image in Print Advertising

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Identiferoai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:rtd-5750
Date01 January 1985
CreatorsMayers-Drumm, Christina.
PublisherSTARS
Source SetsUniversity of Central Florida
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceRetrospective Theses and Dissertations
RightsPublic Domain

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