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Analýza produktů a služeb v oblasti cestovního ruchu na Novobystřicku / Analysis of Products and Services in the sphere of Tourism in the Nová Bystřice Area

The work deals with tourism in the territory of Novobystřicko region. The aim is to analyze the supply of products and services of tourism and to propose appropriate recommendations for further positive development of the region. In the first part of the thesis there are defined basic themes of tourism, such as history, basic terms, types of tourism etc. Followed by chapters about materially-technical baseline, services of tourism and the position of the Czech Republic in the world's tourism. In the practical part there is an analysis of the supply of tourism of the Novobystřicko region, SWOT analysis of tourism and determined appropriate recommendations.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73694
Date January 2008
CreatorsPitrmanová, Miroslava
ContributorsMusil, Martin, Jaderná, Eva
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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