Abstract
The purpose of this article is to gain insight in the South African tobacco
industry, its influence on the community and the role of anti-tobacco campaigns.
This is done by conducting an empirical investigation of the attitudes and
behaviour of smokers and non-smokers regarding the national government
campaigns against tobacco products. Consequently, it will contribute in
determining the efficiency of the anti-tobacco campaigns as well as the effect of
the Tobacco Products Control Amendment Act, 1999 (Act 12 of 1999) on
smokers and non-smokers. It is postulated that by applying the principles of
marketing (demarketing and remarketing) it could contribute significantly in
influencing smoking behaviour amongst South Africans.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001988 |
| Date | 20 August 2003 |
| Creators | Fourie, LW, de Jager, J |
| Publisher | South African Journal of Economic and Management Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | |
| Rights | South African Journal of Economic and Management Sciences |
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