As is known to everyone, the popularity of soap drama breakthroughs the markets
overseas, promoting the atmosphere of self-made soap drama indirectly. Many
creators would like to join in the manufacture of soap drama, and it is believed that we
can improvement the quality of the products.On the other hand, the manufacturing
companines and the operators should make the integrated-strategy of production and
marketing.
To reform the development of Taiwan soap drama, first of all, we must enrich the
quality and output of it, enhance the concept of integrated marketing and production,
and produce requirement-oriented products. It is believed that we can learn from the
implementation of South Korea's Valuation System to encourage corporations to join
in television industry investment, finding funds, being independent. The government
should guide enterprises to investment in television industry.
The conclusion of this study are presented as follows:
1. Make use of the ability of Soap drama to create economic value.
2. Find some ways to seek funds and strengthen cross-border cooperation in Soap
drama¡¦s producting.
3. Get rid of the reorganization from foreign country cartoons, and accumulate native
experience of the manuscript creations.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0214111-171747 |
| Date | 14 February 2011 |
| Creators | Chuang, Tun-chun |
| Contributors | Tsuang Kuo, Pei-how Huang, Tai-Hwa Chow |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214111-171747 |
| Rights | campus_withheld, Copyright information available at source archive |
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