A content analysis of print advertisements from the United States and Taiwan

Description

This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2704
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3721&context=etd-project

Tags

Advertising -- United States

Advertising -- Taiwan

Content analysis (Communication)

Export marketing

Communication in marketing

International business enterprises

Advertising and Promotion Management

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3721
Date	01 January 2004
Creators	Tan, Ya Hsuan Sunny
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project