Global ETD Search

1	A content analysis of print advertisements from the United States and Taiwan Tan, Ya Hsuan Sunny 01 January 2004 (has links) This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed. Advertising -- United States Advertising -- Taiwan Content analysis (Communication) Export marketing Communication in marketing International business enterprises Advertising and Promotion Management
2	A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising Yang, Yi-Chen 01 January 2004 (has links) The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society. Advertising -- Psychological aspects Women in advertising -- China Women in advertising -- Taiwan Comparative advertising Advertising -- Research Women in mass media -- Social aspects Taiwan -- Social life and customs China -- Social life and customs Public Relations and Advertising