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A content analysis of print advertisements from the United States and TaiwanTan, Ya Hsuan Sunny 01 January 2004 (has links)
This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.
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A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertisingYang, Yi-Chen 01 January 2004 (has links)
The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.
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