United States Military Psychological Operations are engaged in a type of mass marketing of ideas. To accomplish this The United States Army Civil Affairs and Psychological Operations Command (USACAPOC) employs active and reserve PSYOP units to conduct PSYOP campaigns. However the methodology used to manage these campaigns often hinders the effective employment of timely and effective Psychological Operations. PSYOP has a difficult job to accomplish but PSYOP does not have the proper management tools and their national stakeholders do not understand the process. The opportunity derived from this study is to adapt principles of civilian marketing management to provide a framework and tools to develop PSYOP campaign management into a more efficient, target audience based mechanism.
| Identifer | oai:union.ndltd.org:nps.edu/oai:calhoun.nps.edu:10945/2248 |
| Date | 03 1900 |
| Creators | Sokoloski, Joseph A. |
| Contributors | Zolin, Roxanne, Robinson, Glenn E., Naval Postgraduate School (U.S.)., Defense Analysis |
| Publisher | Monterey, California. Naval Postgraduate School |
| Source Sets | Naval Postgraduate School |
| Detected Language | English |
| Type | Thesis |
| Format | xiv, 101 p. : ill. (some col.) ;, application/pdf |
| Rights | Approved for public release, distribution unlimited |
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