Abstract Purpose: The purpose of the study is to describe the internationalization process of one firm when in a country culturally diverse from the firm’s original market. Methodology/approach: The study is a single case study which examines one firm’s internationalization process when entering the Chinese market. The approach has been an empiric interaction between empirical and theoretical data. Findings: The theory of the Uppsala model was applied to the case-company to test the model’s completeness. The authors found weaknesses and added three more aspects to the model. These three aspects have all been important in the case-company’s internationalization process. Practical implications: The practical implications in the case-company’s internationalisation process has been the access to Dr Han Wei’s personal network and his knowledge of the business culture in China. Research limitations: The study is limited is to one company’s Internationalization process and can therefore not be generalized. Originality/Value: The study has contributed with a theoretical development of the model. Keywords: Internationalization process, Uppsala model, establishment chain, psychic distance, personal networks, Guanxi Paper type: Single case study
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:oru-4894 |
| Date | January 2008 |
| Creators | Karlsson, Karin, Eckerbom, Mikaela, Storsten, Emelie |
| Publisher | Örebro universitet, Handelshögskolan vid Örebro universitet, Örebro universitet, Handelshögskolan vid Örebro universitet, Örebro universitet, Handelshögskolan vid Örebro universitet |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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