The purpose of this study was to ascertain the image of the University of North Texas as perceived by the University Administration and Board of Regents, Texas Higher Education Coordinating Baord and selected Legislators, and the Boards of Directors of the Metroplex area Chambers of Commerce. The significance of the study was to contribute knowledge that could be used to construct a more direct and cost effective marketing plan.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc277969 |
| Date | 08 1900 |
| Creators | Hill, S. Trent (Stanley Trenton) |
| Contributors | Miller, William A., Welch, Joe Lloyd, Smith, Howard Wellington, Busby, Roy K. |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | xiii, 172 leaves, Text |
| Coverage | United States - Texas - Denton County - Denton |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Hill, S. Trent (Stanley Trenton) |
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