This thesis explores the public image of Thomas Jefferson as recorded in his major life portraits. It consults the traditions that surrounded eighteenth-century portraiture and the history of the portrait as a means of expressing authority, power, and personal interest. This study contends that Jefferson worked within these traditions and fashioned and refashioned an image that promoted his vision of American republicanism. Therefore, it places each portrait within the context of the sociopolitical environment in which it was created and considers Jefferson’s political motives and actions against these recorded images. This departs from previous works that stopped with an identification of the life portraits, a discussion of the artist, and an evaluation of the merits of the portrait as a work of art. Rather it builds upon these earlier studies to approach Jefferson’s use of the portrait to manage his image and advance his political and ideological aims for the newly formed nation. The goal of this thesis is to offer an enlarged and diverse assessment of this leading founder of the American republic through the public image he created in his life portraits.

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The intention of this study is to examine the public image of George Wallace in the 1968 presidential campaign from its earliest inception to its general acceptance and at the same time, to determine if this image contributed to his defeat at the polls. The study will seek to be an interpretative rather than exhaustive historical research summary and will attempt to view Wallace's image from as an objective posture as possible.

Thesis (M.S.)--Boston University

This collective qualitative case study explores the ways American urban school districts engage in image management and reputation building activities to sustain their on-going organizational improvement efforts and maintain public support. The study catalogues the internal and external communication and media relations strategies utilized by three urban districts to manage their public image, identity, and reputation. District officers were found to be generally aware of their district's image in the community, their own role in projecting and improving that image, and the positive or negative identity of the employees in relation to the district's image. The concepts of organizational adaptive instability and mutability were found to be most important to urban district leaders as they all described their response to organizational challenges by sharing information with internal and external stakeholders and focusing on long-term improvement efforts. Accountability for effectiveness and efficiency was found to be the most dominant theme related to reputation. This study suggests that urban districts need to manage their public image through a well developed communications plan that focuses on projecting a district image of continuous improvement, clearly defines roles in district communication, and utilizes professional communications expertise.

Aim: There is a growing body of literature that recognizes the importance of Social Enterprises (SE) to improve the welfare of society. Few empirical studies have attempted to investigate what are the challenges SEs face and how they manage them. A number of researchers have reported that SEs often have a negative connotation. The aim of this study is to investigate challenges social enterprises face in Sweden.Method: The study adopted a Qualitative approach. Primary data is gathered by interviewing 10 managers of social enterprise from 5 different SEs in Sweden. The interview was made in three different locations, Gävle, Uppsala and Tierp. De-coding the qualitative research data through content analysis, an interpretive analysis was used classifying the data concerning responses by highlighting important messages.Findings and Conclusion: SEs face diverse challenges: Funding, Public Image, Sales, Network and Cooperation, Governance/Structure, Leadership and Management. One of the more significant finding to emerge from this study is that, the foundations-access to finance is one of the critical challenges on which the fate of each SE depends. Most of the times, societies do not acknowledge the role of social enterprises and the values they bring to the society. From this, SEs cannot attract support of any kind. SEs lack the understanding and significance of marketing. Making people understanding SEs’s role, would provide them with a positive public image and thereafter support.Suggestions for future research: The study has a small sample size and results cannot be generalizable. A natural progression of this work is to analyse: Challenges on SEs with focus on Society, The impact of Society on SEs, Public identity of SEs and importance of Society.Contribution of the thesis: Dependency on fundraising, grants and donations are heavily connected with widespread lack of understanding the impact of SEs on society. SEs managers should apply different marketing tactics to communicate their role in welfare of the community.

Esta dissertação intitulada “Opiniões e sentenças de Veja, de 2002 a 2006, sobre o primeiro Governo Lula” abrange a discussão sobre a relação entre mídia e política, especificamente, Lula e Veja, no primeiro mandato. Seu objetivo foi identificar e analisar o posicionamento da revista Veja, editada pelo Grupo Abril, sobre os temas Partido dos Trabalhadores (PT), Luiz Inácio Lula da Silva (Lula) e seu governo (Governo Lula). O estudo se deu na perspectiva de autores como Wilson Gomes e Maria Helena Weber, que consideram a participação das mídias no processo de formação de imagens públicas, capturando os sinais emitidos pelas instituições e atores do campo político e transcodificando-os de acordo com seus quadros interpretativos. O referencial metodológico empregado para a análise do corpus de 55 capas foi a Hermenêutica de Profundidade (HP) de J.B. Thompson, que compreende três etapas: a análise sócio-histórica, a análise formal do objeto empírico e, por fim, a análise interpretativa que reúne os elementos das etapas anteriores. Para a análise formal das capas, foram considerados aspectos relativos ao texto escrito e ao texto visual, contemplando as contribuições de autores como Eliseo Verón, Luciano Guimarães e Martine Joly. O estudo identificou que Veja articula estratégias discursivas que fazem de suas capas o locus no qual a revista explicita suas opiniões e sentenças sobre o partido, o presidente e seu governo. / This paper called “Opinion and sentences of Veja, from 2002 to 2006, about Lula’s first term”, covers debate about relationships between media and politics, particularly Lula and Veja, in Lula’s first term as President. Its goal was to identify and analyze position of Veja magazine, published by Grupo Abril, on subjects Brazilian Labour’s Party (PT), President Luiz Inácio Lula da Silva (Lula) and his government (Governo Lula). The analysis of the data was done in the light of authors such as Wilson Gomes and Maria Helena Weber, who consider media presence in the process of public image formation, seizing signals transmitted by institutions and players of the political field and translating them according to its interpretative instruments. The methodological reference applied on the analysis of 55 covers was the Depth Hermeneutics by J.B. Thompson, which comprises three steps: social-historical analysis, formal analysis of the empirical object and, finally, the interpretative analysis, that gathers all the elements of the previous steps. For the formal analysis of the covers, it was considered aspects related to the written and visual texts, observing contributions from authors such as Eliseo Verón, Luciano Guimarães and Martine Joly. The research noticed that Veja develops strategies to make the covers represent its opinion and sentences on the party, the president and his government.

Esta pesquisa analisa o projeto Pacto Pelo Rio Grande, fórum de discussões criado pela Assembléia Legislativa do Estado do Rio Grande do Sul em 2006, com o propósito de buscar soluções consensuais para a crise financeira do Estado. Partindo da compreensão sobre a importância da visibilidade e da produção de imagem para a obtenção do apoio, do consentimento e da legitimidade da opinião pública na contemporaneidade, essa dissertação mostra como o projeto serve para configurar mecanismos de exposição de atores políticos em busca de visibilidade e produção de imagem em nome da convergência de interesses. Os objetivos foram atingidos por meio do estudo histórico-descritivo e do exame sobre as estratégias de comunicação e do discurso utilizados em três esferas distintas de visibilidade pública: a comunicação institucional (Assembléia Legislativa), a propaganda institucional (Pacto pelo Rio Grande) e a repercussão jornalística (jornal Zero Hora). / The present survey analyzes a project called 'Pacto pelo Rio Grande', a discussion forum created by the Legislative Authority of the estate of Rio Grande do Sul, in 2006, with the purpose of building consensual solutions for the economic crisis in the Estate. Starting from the understanding about the importance of visibility and construction of a certain image in order to obtain support, and of the consensus and legitimacy of public opinion nowadays, this thesis shows how the mentioned project serve as a mechanism to expose the political actors searching for visibility and as a way to produce a certain image that could influence public interests. The outcomes of the present work were reached throughout a historical study as well as an exam of the communication strategies and speeches found in three different spectrums of public visibility: the institutional communication (Legislative Authority), the institutional marketing (Pacto pelo Rio Grande) and the repercussion on the News (Zero Hora).

SILVA, Simone Faustino da. Diva, Presidenta e fake: a construção da imagem de Dilma Rousseff pelo perfil Dilma Bolada no twitter. 2015. 188f. – Dissertação (Mestrado) – Universidade Federal do Ceará, Programa de Pós-graduação em Comunicação Social, Fortaleza (CE), 2015. / Submitted by Márcia Araújo (marcia_m_bezerra@yahoo.com.br) on 2015-12-22T12:14:40Z No. of bitstreams: 1 2015_dis_sfsilva.pdf: 2961489 bytes, checksum: f295f32a6239810f3559738a295d4da7 (MD5) / Approved for entry into archive by Márcia Araújo(marcia_m_bezerra@yahoo.com.br) on 2015-12-22T12:31:18Z (GMT) No. of bitstreams: 1 2015_dis_sfsilva.pdf: 2961489 bytes, checksum: f295f32a6239810f3559738a295d4da7 (MD5) / Made available in DSpace on 2015-12-22T12:31:18Z (GMT). No. of bitstreams: 1 2015_dis_sfsilva.pdf: 2961489 bytes, checksum: f295f32a6239810f3559738a295d4da7 (MD5) Previous issue date: 2015 / Em um processo contínuo de construção da opinião e moldagem de representações nas redes de comunicação digital, destaca-se a produção de conteúdo e a interação realizada por meio da apropriação da identidade de terceiros. A cada dia, povoam a internet novos perfis não-oficiais de personalidades conhecidas, estando os atores políticos (continuamente sob julgamento público) especialmente vulneráveis a ações dessa natureza. Em consonância com essa realidade, a presente dissertação realiza um estudo qualitativo, ancorado metodologicamente na abordagem da Análise de Conteúdo (AC) de Bardin (2011) e executado pela própria pesquisadora com o apoio do software Qualitative Solutions Research NVivo em sua versão 10.0, facilitador do processo de organização e categorização. Dessa forma, investigou-se a construção feita da imagem pública da Presidenta Dilma Rousseff na rede social Twitter pelo perfil fake Dilma Bolada, um dos mais populares da internet. A escolha da rede justifica-se pela perspectiva personalizada adotada pela conta “falsa”. Este, inclusive, é um caso notório perfil fake cuja visibilidade já ultrapassa aquela obtida pela conta oficial em algumas redes, como o Facebook e o Instagram. Com base em um recorte temporal que vai de 1º de janeiro até 5 de julho de 2014 (último dia para registro de candidatos a Presidente e Vice, segundo o TSE), foram mapeados no conteúdo das postagens indícios de uma construção estratégica, mítica, midiatizada e personalizada da imagem pública, em uma análise relacionada à literatura revisada nos capítulos introdutórios.

Esta dissertação intitulada “Opiniões e sentenças de Veja, de 2002 a 2006, sobre o primeiro Governo Lula” abrange a discussão sobre a relação entre mídia e política, especificamente, Lula e Veja, no primeiro mandato. Seu objetivo foi identificar e analisar o posicionamento da revista Veja, editada pelo Grupo Abril, sobre os temas Partido dos Trabalhadores (PT), Luiz Inácio Lula da Silva (Lula) e seu governo (Governo Lula). O estudo se deu na perspectiva de autores como Wilson Gomes e Maria Helena Weber, que consideram a participação das mídias no processo de formação de imagens públicas, capturando os sinais emitidos pelas instituições e atores do campo político e transcodificando-os de acordo com seus quadros interpretativos. O referencial metodológico empregado para a análise do corpus de 55 capas foi a Hermenêutica de Profundidade (HP) de J.B. Thompson, que compreende três etapas: a análise sócio-histórica, a análise formal do objeto empírico e, por fim, a análise interpretativa que reúne os elementos das etapas anteriores. Para a análise formal das capas, foram considerados aspectos relativos ao texto escrito e ao texto visual, contemplando as contribuições de autores como Eliseo Verón, Luciano Guimarães e Martine Joly. O estudo identificou que Veja articula estratégias discursivas que fazem de suas capas o locus no qual a revista explicita suas opiniões e sentenças sobre o partido, o presidente e seu governo. / This paper called “Opinion and sentences of Veja, from 2002 to 2006, about Lula’s first term”, covers debate about relationships between media and politics, particularly Lula and Veja, in Lula’s first term as President. Its goal was to identify and analyze position of Veja magazine, published by Grupo Abril, on subjects Brazilian Labour’s Party (PT), President Luiz Inácio Lula da Silva (Lula) and his government (Governo Lula). The analysis of the data was done in the light of authors such as Wilson Gomes and Maria Helena Weber, who consider media presence in the process of public image formation, seizing signals transmitted by institutions and players of the political field and translating them according to its interpretative instruments. The methodological reference applied on the analysis of 55 covers was the Depth Hermeneutics by J.B. Thompson, which comprises three steps: social-historical analysis, formal analysis of the empirical object and, finally, the interpretative analysis, that gathers all the elements of the previous steps. For the formal analysis of the covers, it was considered aspects related to the written and visual texts, observing contributions from authors such as Eliseo Verón, Luciano Guimarães and Martine Joly. The research noticed that Veja develops strategies to make the covers represent its opinion and sentences on the party, the president and his government.