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Combining approach-gain and avoid-loss frames increases message effectiveness

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:osu1417619273
Date January 2014
CreatorsSolloway, Tyler
PublisherThe Ohio State University / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageEnglish
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273
Rightsunrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

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