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A study of export performance as related to Cape vegetable producers

Thesis (MBA)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: The aim of this study is to define export performance and to identify factors
which influence or improve export performance.
There is a considerable lack of coherence among scholars on what export
performance is; from whose viewpoint to measure it, namely the government,
the company, the product or the specific market exported to and the time frame.
A variety of factors was found to influence export performance positively and
these are tested on a Cape Town based pumpkin exporter.
It was concluded that net profit is the only consistently valid measure of export
performance .. To achieve success in exports require the expertise of overseas
distributors and agents as well as a world-oriented approach where delivery and
services is important. When exporting a perishable agricultural product it is
important to compete on superior quality and to concentrate on a few major
markets. Success in any export venture depends primarily on top-management
commitment, management being prepared to endure setbacks in order to
become successful and channelling its attitude towards risk-taking into
positively influencing export performarice. / AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om uitvoerprestasie te meet en die faktore wat
uitvoerprestasie bepaal, te identifiseer.
Daar is teenstrydigheid tussen navorsers oor presies wat uitvoerprestasie is,
asook die uitgangspunt vanwaar dit gemeet word, naamlik die regering, die
maatskappy, die produk, die spesifieke mark waarheen uitgevoer word en die
tydraam.
'n Verskeidenheid faktore is geïdentifiseer wat uitvoerprestasie positief
beïnvloed en dit word getoets op 'n Kaapstadse pampoenuitvoerder.
Daar is gevind dat nettowins die enigste betroubare en geldige maatstaf is om
uitvoerprestasie te meet. Die gebruik van oorsese verspreiders en agente, asook
'n wêreld-georiënteerde benadering van lewering en diens is belangrik vir
suksesvolle uitvoere. Wanneer 'n bederfbare landbouproduk uitgevoer word, is
dit belangrik om mee te ding op grond van voortreflike diens en deur te
konsentreer op 'n paar hoofmarkte. Sukses in enige uitvoerprojek hang
hoofsaaklik af van die toewyding van topbestuur, of bestuur bereid is om
terugslae te verduur ten einde suksesvol te raak en deurdat bestuur sy
benadering jeens risiko in die regte rigting kanaliseer ten einde uitvoere positief
te beïnvloed.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/52708
Date03 1900
CreatorsSmith, Allister John
ContributorsVenter, J., Stellenbosch University. Faculty of Economic & Management Sciences. Graduate School of Business.
PublisherStellenbosch : Stellenbosch University
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageUnknown
TypeThesis
Format60 p.
RightsStellenbosch University

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