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The Radio Commercial: The Effects of Varied Background Music on Attitude, Listener Recall and Intent to Purchase the Product

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1. https://stars.library.ucf.edu/rtd/4750
2. https://stars.library.ucf.edu/context/rtd/article/5749/viewcontent/DP0016494.pdf

Identifer	oai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:rtd-5749
Date	01 January 1985
Creators	Stump, Ann E.
Publisher	STARS
Source Sets	University of Central Florida
Language	English
Detected Language	English
Type	text
Format	application/pdf
Source	Retrospective Theses and Dissertations
Rights	Public Domain