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A experiência machadiana: Experience Design Theory in Dom Casmurro

The intricate and complex writing style of Machado de Assis’ novel Dom Casmurro create a unique and powerfully engaging reader experience. While much has been discussed with regard to narratology and reader-response theory in Dom Casmurro, Machado’s writing recalls many principles found in the cross-disciplinary field of experience design. Through an analysis of the novel using flow and co-creation theories, we see that Machado designs an extraordinary reader experience through narrational scaffolding and co-creative invitations. These elements engage readers in challenging and immersive ways, ultimately encouraging readers to develop their reading capacity throughout their contact with the novel. In Dom Casmurro, Machado’s experiential writing enables readers to work together with the author to create two significant products: both the novel itself and—perhaps most important—the co-creative experience the novel facilitates.

Identiferoai:union.ndltd.org:BGMYU2/oai:scholarsarchive.byu.edu:etd-9546
Date01 June 2019
CreatorsEllingson, Dania Genine
PublisherBYU ScholarsArchive
Source SetsBrigham Young University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceTheses and Dissertations
Rightshttp://lib.byu.edu/about/copyright/

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