That there is great potential in the environmental benefits in the real estate area is obvious and theories from the research society on how to make them profitable for the real estate companies are many. However, it is still unclear which path to choose, in order to make theories become realities. The objective of this study is to anaalyze some of the strategic factors behind the choice of green buildings investments focusing on the Swedish market. The purpose is to understand the way real estate companies in Sweden manage the risks and opportunities in these green investments. The aim is to recognize the underlying framework for understanding the customers and their needs for a productive environemnt in commercial buildings. This thesis has concluded that the management of real estate companies is preceding the development of green buildings with caution. There are still knowledge barriers between management and actual real estate manager or rental department on how to communicate the "green" benefits for the building and the leases. The study also found evidence for the real estate companies problem to account and communicate the unique selling points (USP) of the "green" premium in a lease. Goverment policies and finacial incentives on credit arrangments are seen as to become more important for a positive development of conventional buildings into "green buildings". The ever growing importance of Corporate Social Responsibility might also become one of the driving factors for the development of more green buildings in Sweden.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kth-39813 |
| Date | January 2011 |
| Creators | Sundbom, David |
| Publisher | KTH, Fastigheter och byggande |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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