There is the high saturation of markets in this turbulent time. In common with the competition are markets like an impregnable fortress. So the words like segmentation, targeting and positioning have been playing the key role during selection of required market. The aim of submitted work is to value the efficiency of implemented plan. The point is about branch establishing and its retrospective evaluation of Feasibility Study. This step will be done with some analysis and factors. The last episode will be the part of recommendation for getting it better.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124835 |
| Date | January 2011 |
| Creators | Kreps, Radan |
| Contributors | Kovář, František, Kučerová, Blanka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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